[CLOSED] SOCIAL MEDIA MANAGER POSITION

Bay Bird Inc, a boutique lifestyle public relations and social marketing consultancy headquartered in San Diego, California, has an immediate opening for a Social Media Manager to join the team. We are looking for an enthusiastic, creative leader who understands the digital and social media landscape and constantly strives to keep up with the latest trends. The job function of the Social Media Manager is to assist in the smooth running of daily operations and success of the consultancy’s overall digital marketing efforts.


SOCIAL MEDIA

  • Assists in the creative direction of the company’s social media strategy on IG (feed and stories), Facebook, LinkedIn, blog, etc.

  • Coordinates diverse monthly social media content for clients on Facebook, Instagram and TikTok

  • Crafts authentic copy with a voice and tone that uniquely reflects each individual client

  • Liaises with clients to schedule social media photoshoots to capture original imagery

  • Pulls select user-generated imagery to encourage consumer engagement

  • Utilizes Canva and Photoshop to create design-focused promotional pieces for upcoming events and activations

  • Crafts original Instagram stories utilizing innovative techniques and practices

  • Analyzes client audience, competitors, market and trends to define digital strategies for each platform

  • Use insights to ensure the success of social media campaigns and create reports to track social media progress

  • Understands the basics of photography: composition and lighting

  • Posts and manages content manually and through scheduling software

  • Schedules content accordingly utilizing Later for all applicable clients

  • Engages on all social media accounts regularly

  • Responds to customer inquiries across all platforms

  • Provides insights to clients regarding engagement, reach and impressions

  • Coordinates paid media campaigns, specifically on Facebook and Instagram

  • Stays up-to-date regarding emerging social media trends and platforms

  • Liaises with all team members for integration

  • Connects with other team members for additional input

DIGITAL MARKETING

  • Assists in the management of email marketing for Bay Bird Inc clients

  • Provides copy and select imagery for monthly newsletter (or target send rate)

  • Familiar with marketing platforms ranging from Mailchimp and Monday, to CRM platforms like Zoho

  • Provides insights to clients regarding open rate and best practices

  • Manages subscriber lists for relevant clients

  • Assists in the coordination of targeted influencer campaigns focused on each client’s individual needs

  • Proactive in developing and nurturing relationships with local, regional and national influencers

  • Contributes to growing BBI’s database of influencers

  • Researches key influencers that align with specific campaigns and budgets

  • Crafts original outreach

  • Manages all responses and resulting social media content shared by influencers

  • Helps to oversee digital internship program

Our ideal candidate should be a creative and analytical social media marketing professional with a proven track record of assisting with all facets of social media and will possess all of the following qualifications:

  • A minimum of 2-3 years of relevant experience exclusive of internships working and assisting with the social media marketing efforts of clients in the travel/hospitality, culinary/restaurant, craft beverage, health/wellness, and consumer lifestyle arenas – either with an agency or in-house position

  • Bachelor's or related degree in Communications, English, Public Relations, Marketing, Social Media Marketing and/or Digital Marketing

  • Knowledge of the ever-evolving social media landscape including: influencers, platform identification and usage and timely knowledge of trends (you live and breathe this stuff)

  • Proficiency in Microsoft Office Suite, cursory knowledge of Adobe Creative Suite (InDesign, Photoshop) and WordPress

  • Knowledge of analytics, project management and research software including: Google Analytics, Google Apps/Drive, Canva, One Drive, Cision, etc.

  • Proven creative writing capabilities for a variety of platforms with examples to support

  • Possesses strong interpersonal, organizational, and communication skills

  • Has an eye for capturing compelling imagery, either with an iPhone or DSLR camera

  • Possesses a keen interest in all things lifestyle, specifically: hospitality, culinary, craft beverage, fashion, design, and retail industries

  • Have the ability to commute within San Diego County for in-personcompany and client meetings

  • Possess a vibrant personality and be inherently clued-in to the trends and culture of now – a rock star


Compensation:

  • Hourly, full-time position. Compensation commensurate with experience.


Benefits package includes the following:

  • Paid time off

  • Birthday PTO

  • Virtual position with in-person weekly staff meetings + client meetings in San Diego County

  • Generous paid holiday package

  • Monthly stipends (cell, parking)

  • Restaurant client trade

Resumes with hourly wage expectations and any visual samples (portfolio, case studies, written materials) you would like to ‘wow’ us with should be included in your response and sent to peyton@baybirdinc.com. If you are sincerely interested in this position, we encourage being creative in your response.

EQUAL EMPLOYMENT OPPORTUNITY
Bay Bird Inc strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law. 

No phone calls please.

Peyton Robertson1 Comment