Our Craft
Bay Bird Inc is a fully integrated boutique communications firm headquartered in San Diego, CA.
We've carved out a niche within the “artisan lifestyle” category and placed a direct focus on servicing businesses in California - our home. Bay Bird’s communications and social media marketing experts are adept at achieving strategic and qualified results for clients rooted in the travel + hospitality, culinary, CPG and craft beer + spirits spaces as well as those with a focus in art + design, luxury retail and health + wellness.
Whether developing an integrated communications campaign, refreshing an existing brand identity, crafting compelling copy, managing a launch event, or creating dynamic digital strategy, Bay Bird Inc partners with clients to become an engaged extension of their business.
PUBLIC RELATIONS
Lifestyle + Culinary Public Relations
As well-connected storytellers, we craft multi-faceted campaigns to maximize brand awareness through both traditional and forward-thinking tactics. Authentically identifying, shaping and communicating your brand’s distinct identity and amplifying that message to resonate with your target audience is at the core of our expertise.
Public Relations
Brand analysis + immersion
Strategy + campaign development
Calendaring + planning
Creative storytelling
Press materials + press kits
Media relations
Editorial product placement
Authoritative positioning
Reputation + crisis management
Media events + experiences
Reporting + analysis
Event Management
Conceptualization + creative direction
Planning + logistics
Launches + openings
Product sampling + seeding
Consumer + community activations
Event publicity + promotion
Media/VIP invite list creation + management
Invite + collateral development
Post event recap + analysis
Brand Awareness
Strategic partnerships
Event sponsorships
Influencer relations
Creative programming
Viral activations
Community outreach
Grassroots awareness
Awards submissions
Copywriting + collateral
Brand messaging + integration
Creative asset management
DIGITAL MARKETING
Social Media Management + Digital Marketing
With a design-forward eye influenced by our pop culture obsession, we uniquely position brands to disrupt in the digital space. Visual storytelling and relationship building to grow your community is something we have mastered from the medium’s infancy and we remain at the forefront of this ever-changing landscape.
social media strategy
Brand analysis + positioning
Competitive analysis + monitoring
Campaign development + benchmarking
Creative visual storytelling + copywriting
Content creation + calendaring
Art direction + brand photography
Content curation
Unique hashtag strategy
Informed content scheduling
Facebook, Instagram & Pinterest
Facebook Business Manager + Facebook Pixel setup
Analytics + reporting
growth + community management
Community engagement + management
Influencer identification
Influencer management
Influencer seeding
Influencer engagement monitoring
Giveaway + contest coordination
Sponsored content & budget management
Analytics + reporting
Squarespace & seo
Wordpress content migration
Template selection
Content and image placement
Domain + email setup
Website maintenance
E-Commerce + product setup
E-newsletters
Branded blog post writing
SEO copywriting
Google Search Console management