Bay Bird Team

Welcome to the B Blog

June 04th

Bay Bird Inc Public Relations and Paradeigm™ Announce Strategic Agency Partnership

Article Image
Alliance formed to provide comprehensive PR, marketing, digital and creative services with a focus on San Diego’s craft beer community.

Today, founders from Bay Bird Inc and Paradeigm announce a strategic partnership formed to provide an increased range of specialized and integrated capabilities to service San Diego’s award-winning, independent craft beer community. Nationally recognized as the ‘Capital of Craft’ San Diego is home to 150 craft breweries and is the birthplace of some of the nation’s most iconic craft beer brands. The San Diego Brewers Guild, a nonprofit whose mission is to promote the awareness of local, independently-brewed beer, has signed on as the team’s first client.

Founded in 2008 with offices in East Village, Bay Bird Inc is a communications agency focused on businesses and services rooted in the lifestyle space, providing strategic counsel in the areas of traditional public relations, marketing and social/digital marketing. The agency’s craft beverage portfolio of present and past clients include some of the most well-respected brands in the industry: Karl Strauss Brewing Company, Brooklyn Brewery, Gravity Heights, Viewpoint Brewing Company, Green Flash Brewing Co. and Alpine Brewing Company.

“With an economic impact of roughly $1.1B in 2017, San Diego’s thriving craft beer industry plays a critical role in the lives of locals,” said Bay Bird Inc founder, Peyton Robertson. “I am thrilled to leverage our unparalleled industry expertise with that of Paradeigm’s to offer an integrated communications, content and technology platform that will drive increased local, regional and national awareness for all facets of the San Diego craft beer community.”

Launched in 2015, Paradeigm is a creative agency based in San Diego’s Little Italy community with a sole focus on storytelling through films, photography and technology. With a team of dedicated creatives, the company’s services are proven to build brands, share stories and grow businesses. Paradeigm’s present and past partners include Pizza Port Brewing Co., White Labs Yeast and Fermentations, Karl Strauss Brewing Company, Pop Pie Co., James Coffee Co., San Diego Legion, CommonGrounds Workspace, Knockaround Sunglasses and Sycuan Casino.

“Collaboration over competition is one of the many things that make San Diego and the independent craft beer industry unique and innovative,” said Paradeigm founder, Stephen Brucher. “We’re incredibly excited to be following suit by partnering with Peyton and her team at Bay Bird Inc. Their proven ability to amplify stories through their media partners paired with Paradeigm’s award-winning films, photography and digital storytelling will help solidify San Diego as the true Capital of Craft.”

About San Diego Brewers Guild
Founded in 1997 by a group of brewers dedicated to the growth of craft beer, the San Diego Brewers Guild is a nonprofit 501(c)(6) organization comprised of allied brewery members, tradespeople, and various goods and services providers. Since its founding, the Guild’s mission is to promote awareness of local, independently brewed beer via education, events and community involvement. San Diego (aka The ‘Capital of Craft™’) is home to 150 independent craft breweries and continuously garners attention for its medal-winning beer styles and positive international reputation. For more information about the San Diego Brewers Guild and its members, visit sdbeer.com or follow @SDBrewers on Twitter, Instagram and Facebook (facebook.com/SDBrewersGuild).

Press Inquiries:
Peyton Robertson
Bay Bird Inc PR
peyton@baybirdinc.com

January 29th

[CLOSED] Bay Bird Now Hiring: Publicity Assistant

Leading boutique lifestyle PR, marketing and social media firm, Bay Bird Inc, has an immediate opening for a full-time Publicity Assistant position in our San Diego, California office. This exceptional communications rockstar will be responsible for assisting our culinary team members on a range of exciting lifestyle accounts with a concentrated focus on our award-winning restaurant client portfolio.

 

Job Brief:

This entry level position supports the PR team with various administrative tasks and assists in the development and execution of PR plans and strategies. Demonstrates experience in communications and journalism either at the college, agency or media outlet level. The job function of the Publicity Assistant is to assist in the smooth running of daily operations and success of the overall marketing/PR efforts.

Responsibilities will likely include:

  • Researches and maintains calendars (editorial, events, etc.) and media lists
  • Participates in internal brainstorming and planning sessions
  • Liaises with clients as instructed by team
  • Assists in the organization and execution of client events, campaigns, digital marketing, etc.
  • Conducts research to support PR planning
  • Assists with drafting and distributing content such as newsletters, press releases, social media calendars
  • Edits videos and presentations and assists with light graphic design projects
  • Assists with the creation of creative social media content and schedules accordingly
  • Captures compelling imagery to be utilized on clients’ social media feeds, as well as Bay Bird’s own personal feeds
  • Supports relations with stakeholders, media, vendors etc.
  • Assists in tracking media coverage or PR metrics (e.g. Google analytics, SM reports, media clipping)
  • Undertakes general administrative and clerical duties
  • Assists/undertakes other duties as assigned by leadership
  • Understands and assists in the overall organization of systemwide management and reporting platforms (i.e., OneDrive, Cision, Asana, Planly, etc.)
  • Is punctual, adheres to deadlines, manages time appropriately and knows how to prioritize action items accordingly
  • Assists with the operation of Bay Bird’s Internship Program

Qualifications:

*Our ideal candidate should be an extremely creative, proactive PR professional with a proven track record of assisting with all facets of lifestyle public relations through internships and/or other related entry-level experiences. Our next team member should possess all of the following qualifications:

*A minimum of 1 year of demonstrated relevant experience through internships and/or relatable hands-on experience working with clients in the culinary/restaurant, craft beverage, health/wellness, sustainable agriculture advocacy, and/or consumer lifestyle arenas – either with an agency or in-house communications position

*A deep passion and understanding of food and the inherent culture of food

*An outstanding grasp of the written and spoken word

*Experience working directly with media on a local, regional and national level (producers, bloggers, editors, freelance writers and reporters)

*Must be a strong communicator, able to support story angles with relevant, engaging pitch material, including tying in story lines with select social media platforms that will be managed in-house

*Able to develop social media content to correspond with a client’s in-house sales and brand messaging

*The candidate must be an excellent storyteller throughout every online and offline engagement opportunity

*Possess a vibrant personality and be inherently clued into the trends and culture of now – a rockstar

Compensation:

Commensurate with experience
*Paid time off
*Health insurance
*Generous paid holiday package
*Monthly stipends (cell, parking, mileage)
*Restaurant client trade
*Work from home days
*Monthly company team building outings/activities
*Unparalleled company culture

Resumes with salary requirements and any writing samples you would like to ‘wow’ us with should be included in your response and sent to peyton@baybirdinc.com. If you are sincerely interested in is position, we suggest being creative in your response.

No phone calls please.

January 14th

[OPEN] Bay Bird Now Hiring: Social Media Coordinator | San Diego

Leading boutique lifestyle PR, marketing and social media firm, Bay Bird Inc, is now accepting resumes from interested candidates for a Social Media Coordinator position in our San Diego, California office.

Established in 2008, we are a female owned and operated ‘nest’ of culture ambassadors who are passionate, results-driven publicists and media experts. Our next ‘bird’ will join our growing digital team and work in concert with both lifestyle and culinary publicists to execute strategic campaigns for our award-winning portfolio clients. The ideal candidate is a creative thinker obsessed with the world of digital – one who understands the social media landscape and constantly strives to keep up with the latest trends. We want someone who can build long-term relationships, spearhead multi-pronged creative and social influencer marketing campaigns, and set benchmarks and analyze data so that goals are consistently being met.

Social Media Coordinator, San Diego

Responsibilities will likely include:
 • Collaborates with communications team to create compelling social media content, both from a verbal as well as an image perspective.
Assists with brainstorming and storyboarding campaigns through generating creative ideas and writing copy 
• Captures monthly high-quality original photo content 
• Engages with client social media accounts regularly 
• Utilizes Canva and Photoshop to create design-focused promotional pieces 
• Creates authentic copy (social media, newsletter, etc.) with a voice and tone that uniquely reflects each individual client 
• Works with our communications team and clients to determine and identify objectives, goals, key performance indicators, strategies and tactics
 • Analyzes client audience, competitors, market and trends to define comprehensive digital strategies across channels. 
Identifies opportunities by collecting and analyzing data through market research, web analytics and other primary and secondary research sources. 
• Creates clear, concise and compelling content for client activity reports and other deliverables as necessary and participates in the development of new business proposals to existing and new clients
 • Demonstrates experience with digital and social media marketing platforms such as MailChimp and Iconosquare 
• Demonstrates experience developing paid media campaigns, including Facebook and Instagram 
• Works with communications team to cultivate and maintain strong relationships with appropriate digital influencers 
• Works with communications team to execute influencer campaigns: conceptualization, industry research, internal vetting, outreach, project management, and reporting
 • Ability to work independently, but also available to communicate regularly with lifestyle and culinary teams
 
 Qualifications for this position:
• Bachelor’s Degree preferably in Communications, English, Public Relations or Marketing 
• Must have 1-2 years of relevant experience beyond internships developing and presenting custom digital solutions within a digital marketing, PR, and/or advertising agency environment
 • Knowledge of the ever-evolving social media landscape including: influencers, platform identification and usage and timely knowledge of trends (you live and breathe this stuff) 
• Proficiency in Microsoft Office Suite, Canva and cursory knowledge of Adobe Suite (InDesign, Photoshop) and WordPress Next steps: 
 
Provide a brief but comprehensive summary as to why you think you’re a good fit for Bay Bird Inc. Share your resume, relevant portfolio examples, compensation requirements and any other samples you would like to ‘wow’ us with to: peyton@baybirdinc.com. If you are sincerely interested in this position, we suggest being creative in your response.
No phone calls please.
November 05th

[CLOSED] Bay Bird Now Hiring: Junior Publicist | San Diego

Leading boutique lifestyle PR and marketing firm, Bay Bird Inc, has an immediate opening for a full-time Junior Publicist position in our San Diego, California office. This exceptional communications rockstar will be responsible for assisting our culinary team members on a range of exciting lifestyle accounts with a concentrated focus on our award-winning restaurant client portfolio.

Junior Publicist, San Diego

Responsibilities will likely include:

*Assisting with assigned culinary accounts and serving as a liaison between the media and client

*Participating in team brainstorms and providing recommendations for communications strategies

*Working directly with media contacts in print, broadcast and online to help fulfill requests for client information and images

*Helping to inform targeted media of new client developments via creative pitch angles, press releases and media alerts

*Helping to schedule and facilitate interviews and press opportunities for clients

*Maintaining accurate media lists and tracking press coverage for monthly reporting

*Developing first drafts of press releases, pitches and internal supporting documents

*Creating compelling social media content, both from a verbal as well as an image perspective

*Assisting with the management of our company internship program

Qualifications:

*Our ideal candidate should be an extremely creative, pro-active PR professional with a proven track record of assisting with all facets of lifestyle public relations and will possess all of the following qualifications:

*A minimum of 2-3 years of relevant experience beyond internships working with clients in the culinary/restaurant, craft beverage, health/wellness, sustainable agriculture advocacy, and consumer lifestyle arenas – either with an agency or in-house position

*A deep passion and understanding of food and the inherent culture of food

*An outstanding grasp of the written and spoken word

*Experience working directly with media on a local, regional and national level (producers, bloggers, editors, freelance writers and reporters)

*Must be a strong communicator, able to support story angles with relevant, engaging pitch material, including tying in story lines with select social media platforms that will be managed in-house

*Able to develop social media content to correspond with a client’s in-house sales and brand messaging

*The candidate must be an excellent storyteller throughout every online and offline engagement opportunity

*Possess a vibrant personality and be inherently clued into the trends and culture of now – a rockstar

This team member will support the Publicist, Team Manager, Director and President of the company, and will also help to oversee our internship program.

Compensation:

Commensurate with experience
*Paid time off
*Health insurance
*Generous paid holiday package
*Monthly stipends (cell, parking, mileage)
*Restaurant client trade
*Work from home days
*Monthly company team building outings/activities
*Unparalleled company culture

Resumes with salary requirements and any writing samples you would like to ‘wow’ us with should be included in your response and sent to peyton@baybirdinc.com. If you are sincerely interested in is position, we suggest being creative in your response.

No phone calls please.

June 26th

[CLOSED] Bay Bird Now Hiring: Publicist – San Diego

Bay Bird Inc, a leading boutique lifestyle public relations and marketing firm headquartered in San Diego, California, has an immediate opening for an experienced Lifestyle Publicist.  This exceptional communications rock star will work in concert with the San Diego team to spearhead and assist in the leadership of a range of dynamic, award-winning lifestyle accounts.

This mid-level position requires a minimum of 3-4 years of relevant experience working in a lifestyle public relations agency or related environment. The Publicist position both supports the individual PR team with various administrative tasks and in the development and execution of PR plans and strategies, but also assists with the overall management of the client portfolio. This team member will support the Senior Publicist, Agency Manager, Director and CEO of the company, and will also help to oversee junior level staff and interns.

This is an opportunity to be a part of our growing firm, a female owned and operated ‘nest’ of culture ambassadors — passionate, results-driven publicists and media experts. This is a full-time position with opportunities for growth.

Publicist, San Diego

Duties will likely include:

  • Lead and/or assist in the management of select lifestyle accounts and serve as the liaison between the media and client
  • Participate in team brainstorms and provide recommendations for communications strategies
  • Develop/maintain strong media contacts in print, broadcast and online to help fulfill requests for client information and creative assets
  • Conceptualize and develop engaging, thoughtful pitches, press releases and media alerts to inform targeted media of new client developments
  • Coordinate and facilitate interviews and media opportunities for clients
  • Create strategic plans and set benchmarks for success and measurement
  • Maintain accurate media lists and track press coverage for monthly reporting
  • Develop press releases, pitches and internal supporting documents
  • Create compelling social media content, both from a verbal as well as an image perspective, and/or work with our Digital Marketing team to ensure client messaging is consistent and on brand across all platforms
  • Plan and execute client on or off-site activations – from invite list procurement to day-of ground support
  • Coordinate client photos shoots and develop shot lists accordingly
  • Assist with the management of our company internship program

Our ideal candidate should be an extremely creative, proactive PR professional with a proven track record of assisting with all facets of lifestyle public relations and will possess all of the following qualifications:

  • A minimum of 3-4 years of relevant experience beyond internships working with clients in consumer lifestyle arenas:  craft beverage, health/wellness, fashion, art/design, and consumer products (CPG experience is a big plus) – either with an agency or in-house position
  • A deep passion and understanding of lifestyle PR
  • An outstanding grasp of the written and spoken word
  • Experience working directly with media on a local, regional and national level (producers, bloggers, editors, freelance writers and reporters)
  • Must be a strong communicator, able to support story angles with relevant, engaging pitch material, including tying in story lines with select social media platforms that will be managed in-house
  • Able to develop social media content to correspond with a client’s in-house sales and brand messaging
  • The candidate must be an excellent storyteller throughout every online and offline engagement opportunity
  • Possess a vibrant personality and be inherently clued into the trends and culture of now – a rock star

Compensation:

Commensurate with experience

*Competitive incentive program
*Paid time off
*Health insurance
*Generous paid holiday package
*Monthly stipends (cell, parking)
*Restaurant client trade
*Unparalleled company culture

Resumes with salary requirements and any written or visual samples you would like to ‘wow’ us with should be included in your response and sent to agency CEO, Peyton Robertson at hello@baybirdinc.com. If you are sincerely interested in this position, we suggest being creative in your response.

No phone calls please.

March 06th

[CLOSED] Bay Bird Now Hiring: Junior Publicist – San Diego

Leading boutique lifestyle PR and marketing firm, Bay Bird Inc, has an immediate opening for a full-time Junior Publicist position in our San Diego, California office. This exceptional communications rockstar will be responsible for assisting our culinary team members on a range of exciting lifestyle accounts with a concentrated focus on our award-winning restaurant client portfolio.

Junior Publicist, San Diego

Responsibilities will likely include:

*Assisting with assigned culinary accounts and serving as a liaison between the media and client

*Participating in team brainstorms and providing recommendations for communications strategies

*Working directly with media contacts in print, broadcast and online to help fulfill requests for client information and images

*Helping to inform targeted media of new client developments via creative pitch angles, press releases and media alerts

*Helping to schedule and facilitate interviews and press opportunities for clients

*Maintaining accurate media lists and tracking press coverage for monthly reporting

*Developing first drafts of press releases, pitches and internal supporting documents

*Creating compelling social media content, both from a verbal as well as an image perspective

*Assisting with the management of our company internship program

Qualifications:

*Our ideal candidate should be an extremely creative, pro-active PR professional with a proven track record of assisting with all facets of lifestyle public relations and will possess all of the following qualifications:

*A minimum of 2-3 years of relevant experience beyond internships working with clients in the culinary/restaurant, craft beverage, health/wellness, sustainable agriculture advocacy, and consumer lifestyle arenas – either with an agency or in-house position

*A deep passion and understanding of food and the inherent culture of food

*An outstanding grasp of the written and spoken word

*Experience working directly with media on a local, regional and national level (producers, bloggers, editors, freelance writers and reporters)

*Must be a strong communicator, able to support story angles with relevant, engaging pitch material, including tying in story lines with select social media platforms that will be managed in-house

*Able to develop social media content to correspond with a client’s in-house sales and brand messaging

*The candidate must be an excellent storyteller throughout every online and offline engagement opportunity

*Possess a vibrant personality and be inherently clued into the trends and culture of now – a rockstar

This team member will support the Publicist, Team Manager, Director and President of the company, and will also help to oversee interns.

Compensation:

Commensurate with experience
*Paid time off
*Health insurance
*Generous paid holiday package
*Monthly stipends (cell, parking)
*Restaurant client trade
*Work from home days
*Monthly company team building outings/activities
*Unparalleled company culture

Resumes with salary requirements and any writing samples you would like to ‘wow’ us with should be included in your response and sent to peyton@baybirdinc.com. If you are sincerely interested in is position, we suggest being creative in your response.

No phone calls please.

March 06th

[CLOSED] Bay Bird Now Hiring: Digital Marketing Strategist – San Diego

Digital Marketing Strategist, San Diego

Leading boutique lifestyle PR and marketing firm, Bay Bird Inc, is now accepting resumes from interested candidates for a full-time Digital Marketing Strategist position in our San Diego, California office. Established in 2008, Bay Bird Inc is expanding our agency service profile to meet the growing digital demands of our award-winning client portfolio.

 

We are looking for an enthusiastic, creative leader who understands the digital and social media landscape and constantly strives to keep up with the latest trends. We want someone who can build long-term relationships, spearhead multi-pronged creative and social influencer marketing campaigns, and set benchmarks and analyze data so that goals are consistently being met. The ideal candidate must be obsessed with the world of ‘digital’ and be capable of navigating in an environment that constantly challenges you to push beyond boundaries and broaden your expertise – all with the enthusiastic support of our team of communication experts.

Responsibilities will likely include:

*Collaborates with communications team to create compelling social media content, both from a verbal as well as an image perspective. Assists with brainstorming and storyboarding campaigns through generating creative ideas and writing copy.

*Creates authentic communication with a voice and tone that uniquely reflects each individual client

*Develops and executes digital marketing channel strategies and tactics for content creation, search engine optimization, social media and more, to achieve our clients’ digital-focused goals

*Works with our communications team and clients to determine and identify objectives, goals, key performance indicators, strategies and tactics

*Analyzes client audience, competitors, market and trends to define comprehensive digital strategies across channels. Identifies opportunities by collecting and analyzing data through market research, web analytics and other primary and secondary research sources.

*Creates clear, concise and compelling content for client activity reports and other deliverables as necessary and participates in the development of new business proposals to existing and new clients

*Demonstrates experience with digital and social media marketing platforms such as MailChimp and Hootsuite

*Demonstrates experience developing paid media campaigns, including Facebook and Instagram

*Works with communications team to cultivate and maintain strong relationships with appropriate social media influencers

*Works with communications team to execute influencer campaigns: conceptualization, industry research, internal vetting, outreach, project management, and reporting

*Ability to work independently, but also available to communicate regularly with lifestyle and culinary teams

Qualifications for this position:

*Bachelor’s Degree preferably in Communications, English, Public Relations or Marketing

*Must have 2-3 years of relevant experience beyond internships developing and presenting custom digital solutions within a digital marketing, PR, and/or advertising agency environment

*Knowledge of the ever-evolving social media landscape including: influencers, platform identification and usage and timely knowledge of trends (you live and breathe this stuff)

*Proficiency in Microsoft Office Suite, cursory knowledge of Adobe Suite (InDesign, Photoshop) and WordPress

*Knowledge of analytics, project management and research software including: Simply Measured, Google Analytics, Google Apps/Drive, Canva, One Drive, Hootsuite, Trello, Asana, Cision, etc.

*Proven creative writing capabilities for a variety of platforms with examples to support

*Possesses strong interpersonal, organizational, and communication skills

*Has an eye for capturing compelling imagery, either with an iPhone or DSLR camera

*Possesses a keen interest in all things lifestyle, specifically: hospitality, culinary, craft beverage, fashion, design, and retail industries

This is a full-time position in a dynamic business with an unparalleled company culture. A mixture of in-office and independent work as well as attendance to select client meetings is required.

Next steps:

Provide a brief but comprehensive summary as to why you think you’re a good fit for Bay Bird Inc.

Share your resume, relevant portfolio examples, hourly compensation requirements and any other samples you would like to ‘wow’ us with to: peyton@baybirdinc.com. If you are sincerely interested in this position, we suggest being creative in your response.

No phone calls please.

August 18th

[CLOSED] Bay Bird Now Hiring: Junior Publicist (San Diego)

August 2017

Leading boutique lifestyle PR firm, Bay Bird Inc, is now accepting resumes from interested candidates for a full-time Junior Publicist position in our San Diego, California office. This exceptional communications rockstar will be responsible for assisting our culinary team members on a range of exciting lifestyle accounts with a concentrated focus on our award-winning restaurant client portfolio.

lzcampfood-12screen-shot-2016-04-04-at-8-55-57-amlzbarbfood-2

Junior Publicist, San Diego
Duties will likely include:

  • Assisting with assigned culinary accounts and serving as a liaison between the media and client
  • Participating in team brainstorms and providing recommendations for communications strategies
  • Working directly with media contacts in print, broadcast and online to help fulfill requests for client information and images
  • Helping to inform targeted media of new client developments via creative pitch angles, press releases and media alerts
  • Helping to schedule and facilitate interviews and press opportunities for clients
  • Maintaining accurate media lists and tracking press coverage for monthly reporting
  • Developing first drafts of press releases, pitches and internal supporting documents
  • Creating compelling social media content, both from a verbal as well as an image perspective
  • Assisting with the management of our company internship program

Our ideal candidate should be an extremely creative, pro-active PR professional with a proven track record of assisting with all facets of lifestyle public relations and will possess all of the following qualifications:

  • A minimum of 2-3 years of relevant experience beyond internships working with clients in the culinary/restaurant, craft beverage, health/wellness, sustainable agriculture advocacy, and consumer lifestyle arenas – either with an agency or in-house position
  • A deep passion and understanding of food and the inherent culture of food
  • An outstanding grasp of the written and spoken word
  • Experience working directly with media on a local, regional and national level (producers, bloggers, editors, freelance writers and reporters)
  • Must be a strong communicator, able to support story angles with relevant, engaging pitch material, including tying in story lines with select social media platforms that will be managed in-house
  • Able to develop social media content to correspond with a client’s in-house sales and brand messaging
  • The candidate must be an excellent storyteller throughout every online and offline engagement opportunity
  • Possess a vibrant personality and be inherently clued into the trends and culture of now – a rockstar

This team member will support the Publicist, Team Manager, Director and President of the company, and will also help to oversee junior level staff and interns.

Compensation:

Commensurate with experience
*Paid time off
*Health insurance
*Generous paid holiday package
*Monthly stipends (cell, parking)
*Restaurant client trade
*Unparalleled company culture

Resumes with salary requirements and any writing samples you would like to ‘wow’ us with should be included in your response and sent to peyton@baybirdinc.com. If you are sincerely interested in is position, we suggest being creative in your response.

No phone calls please.

August 17th

[CLOSED] Bay Bird Now Hiring: Publicist (Los Angeles)

August 2017

Leading boutique lifestyle PR firm, Bay Bird Inc, is now accepting resumes from interested candidates for a part-time freelance Publicist position in Los Angeles. This exceptional communications rockstars will be responsible for assisting our culinary team members on a range of exciting lifestyle accounts with a concentrated focus on our award-winning restaurant client portfolio.

lzcampfood-12screen-shot-2016-04-04-at-8-55-57-amlzbarbfood-2

Freelance Publicist, Los Angeles
Duties will likely include:

  • Client and media relations for two culinary focused brands
  • Developing and executing a client launch strategy, including the coordination of a launch media event
  • Identifying synergistic community influencers
  • Identifying strategic media targets
  • Coordinating and facilitating interviews and media opportunities for clients
  • Conceptualizing and developing engaging, thoughtful pitches, press releases and media alerts to inform targeted media of new client developments
  • Tracking press coverage for monthly client reporting
  • Fielding and fulfilling reactive media inquires
  • Providing recommendations for smart, creative marketing initiatives

Our ideal candidate should be an extremely creative, pro-active PR professional with a proven track record of assisting with all facets of lifestyle public relations and will possess all of the following qualifications:

  • A minimum of 3-4 years of relevant experience beyond internships working with clients in the culinary/restaurant space— either agency or in-house
  • A deep passion and understanding of food and the inherent culture of food
  • An outstanding grasp of the written and spoken word
  • Experience working directly with media on a local, regional and national level (producers, bloggers, editors, freelance writers and reporters)
  • Must be a strong communicator, able to support story angles with relevant, engaging pitch material, including tying in story lines with select social media platforms that will be managed in-house
  • The candidate must be an excellent storyteller throughout every online and offline engagement opportunity
  • Possess a vibrant personality and be inherently clued into the trends and culture of now
  • Able to work seamlessly with the San Diego-based culinary team and provide sound recommendations for our LA market-based clients
  • The candidate must be an excellent storyteller throughout every online and offline engagement opportunity
  • A self-starter with strong rolodex of market media contacts and influencers
  • Possess a vibrant personality and be inherently clued into the trends and culture of now – a rockstar

Resumes with salary requirements and any writing samples you would like to ‘wow’ us with should be included in your response and sent to peyton@baybirdinc.com. If you are sincerely interested in is position, we suggest being creative in your response.

No phone calls please.

May 04th

Bay Bird Now Hiring: Publicist

Leading boutique lifestyle PR firm, Bay Bird Inc, is now accepting resumes from interested candidates for a full-time Publicist position in our San Diego, California office. This exceptional communications rockstar will be responsible for assisting in the leadership of our culinary team on a range of exciting lifestyle accounts, with a concentrated focus on our restaurant client portfolio.

This mid-level position requires a minimum of 3-4 years of relevant experience working in a lifestyle public relations agency or related environment. The Publicist position both supports the individual PR team with various administrative tasks and in the development and execution of PR plans and strategies, but also assists with the overall management of the client portfolio. This team member will support the Senior Publicist, Team Manager, Director and President of the company, and will also help to oversee junior level staff and interns.

Now Hiring Publicist

Our next ‘bird’:

Is a thought leader in ideation and creativity

Manages and assists with team accounts and helps to oversee junior level staff and interns

Oversees the research and maintenance of calendars (editorial, events, etc.) and media lists

Oversees general administrative and clerical duties

Schedules and participates in brainstorming and planning sessions

Manages accounts and liaises with clients via email, phone and in person

Attends and contributes to client calls and face-to-face meetings, preparing the necessary support materials for each interaction

Proactive in developing and nurturing strong relationships with media and influencers across all levels

Assists in/oversees the organization and execution of client events, launch campaigns, digital marketing initiatives, etc.

Assists in/oversees the creation of all client communications pieces including: press releases, bios, backgrounders, newsletters, fact sheets, media advisories, taglines, activity reports, etc.

Conducts research to support PR planning

Assists with/oversees the drafting and distribution of content such as newsletters, press releases, social media calendars

Oversees and/or edits videos and presentations and assists with light graphic design projects

Ensures that all media copy is proofread and vetted before it is released

Comfortable navigating social media channels and understands best practices and trends

Assists with and/or oversees the creation of creative social media content and schedules accordingly

Captures compelling imagery to be utilized on clients’ social media feeds

Creates compelling pitch angles and/or supplied pitches to targeted media with the goal of securing robust coverage

Assists in tracking media coverage and other PR metrics

Utilizes client and internal task management software as needed and is proactive in identifying innovation

Manages time appropriately and knows how to prioritize action items accordingly – adept at toggling back and forth

Invents ways to streamline communication and plan execution

Assists with overseeing the internship program: interviewing, hiring, training and making sure that supporting intern documents are kept up-to-date

Is punctual, adheres to deadlines, manages time appropriately and knows how to prioritize action items accordingly

Has a deep passion and understanding of food and the inherent culture of food

Possesses an outstanding grasp of the written and spoken word

Proven experience working directly with media on a local, regional and national level (producers, bloggers, editors, freelance writers and reporters)

Must be a strong communicator, able to support story angles with relevant, engaging pitch material, including tying in story lines with select social media platforms that will be managed in-house

Able to develop social media content to correspond with a client’s in-house sales and brand messaging

The candidate must be an excellent storyteller throughout every online and offline engagement opportunity

Be intuitive and measured

Possess a vibrant personality and be inherently clued into the trends and culture of now – a rockstar

Compensation:
Commensurate with experience
*Paid time off
*Health insurance
*Generous paid holiday package
*Monthly stipends (cell, parking)
*Restaurant client trade
*Unparalled company culture

Resumes with salary requirements and any writing samples or media placements you would like to ‘wow’ us with should be included in your response and sent to peyton@baybirdinc.com. If you are sincerely interested in is position, we suggest being creative in your response.

No phone calls please.