Bay Bird Team

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June 26th

[OPEN] Bay Bird Now Hiring: Publicist – San Diego

Bay Bird Inc, a leading boutique lifestyle public relations and marketing firm headquartered in San Diego, California, has an immediate opening for an experienced Lifestyle Publicist.  This exceptional communications rock star will work in concert with the San Diego team to spearhead and assist in the leadership of a range of dynamic, award-winning lifestyle accounts.

This mid-level position requires a minimum of 3-4 years of relevant experience working in a lifestyle public relations agency or related environment. The Publicist position both supports the individual PR team with various administrative tasks and in the development and execution of PR plans and strategies, but also assists with the overall management of the client portfolio. This team member will support the Senior Publicist, Agency Manager, Director and CEO of the company, and will also help to oversee junior level staff and interns.

This is an opportunity to be a part of our growing firm, a female owned and operated ‘nest’ of culture ambassadors — passionate, results-driven publicists and media experts. This is a full-time position with opportunities for growth.

Publicist, San Diego

Duties will likely include:

  • Lead and/or assist in the management of select lifestyle accounts and serve as the liaison between the media and client
  • Participate in team brainstorms and provide recommendations for communications strategies
  • Develop/maintain strong media contacts in print, broadcast and online to help fulfill requests for client information and creative assets
  • Conceptualize and develop engaging, thoughtful pitches, press releases and media alerts to inform targeted media of new client developments
  • Coordinate and facilitate interviews and media opportunities for clients
  • Create strategic plans and set benchmarks for success and measurement
  • Maintain accurate media lists and track press coverage for monthly reporting
  • Develop press releases, pitches and internal supporting documents
  • Create compelling social media content, both from a verbal as well as an image perspective, and/or work with our Digital Marketing team to ensure client messaging is consistent and on brand across all platforms
  • Plan and execute client on or off-site activations – from invite list procurement to day-of ground support
  • Coordinate client photos shoots and develop shot lists accordingly
  • Assist with the management of our company internship program

Our ideal candidate should be an extremely creative, proactive PR professional with a proven track record of assisting with all facets of lifestyle public relations and will possess all of the following qualifications:

  • A minimum of 3-4 years of relevant experience beyond internships working with clients in consumer lifestyle arenas:  craft beverage, health/wellness, fashion, art/design, and consumer products (CPG experience is a big plus) – either with an agency or in-house position
  • A deep passion and understanding of lifestyle PR
  • An outstanding grasp of the written and spoken word
  • Experience working directly with media on a local, regional and national level (producers, bloggers, editors, freelance writers and reporters)
  • Must be a strong communicator, able to support story angles with relevant, engaging pitch material, including tying in story lines with select social media platforms that will be managed in-house
  • Able to develop social media content to correspond with a client’s in-house sales and brand messaging
  • The candidate must be an excellent storyteller throughout every online and offline engagement opportunity
  • Possess a vibrant personality and be inherently clued into the trends and culture of now – a rock star

Compensation:

Commensurate with experience

*Competitive incentive program
*Paid time off
*Health insurance
*Generous paid holiday package
*Monthly stipends (cell, parking)
*Restaurant client trade
*Unparalleled company culture

Resumes with salary requirements and any written or visual samples you would like to ‘wow’ us with should be included in your response and sent to agency CEO, Peyton Robertson at hello@baybirdinc.com. If you are sincerely interested in this position, we suggest being creative in your response.

No phone calls please.

March 06th

[CLOSED] Bay Bird Now Hiring: Junior Publicist – San Diego

Leading boutique lifestyle PR and marketing firm, Bay Bird Inc, has an immediate opening for a full-time Junior Publicist position in our San Diego, California office. This exceptional communications rockstar will be responsible for assisting our culinary team members on a range of exciting lifestyle accounts with a concentrated focus on our award-winning restaurant client portfolio.

Junior Publicist, San Diego

Responsibilities will likely include:

*Assisting with assigned culinary accounts and serving as a liaison between the media and client

*Participating in team brainstorms and providing recommendations for communications strategies

*Working directly with media contacts in print, broadcast and online to help fulfill requests for client information and images

*Helping to inform targeted media of new client developments via creative pitch angles, press releases and media alerts

*Helping to schedule and facilitate interviews and press opportunities for clients

*Maintaining accurate media lists and tracking press coverage for monthly reporting

*Developing first drafts of press releases, pitches and internal supporting documents

*Creating compelling social media content, both from a verbal as well as an image perspective

*Assisting with the management of our company internship program

Qualifications:

*Our ideal candidate should be an extremely creative, pro-active PR professional with a proven track record of assisting with all facets of lifestyle public relations and will possess all of the following qualifications:

*A minimum of 2-3 years of relevant experience beyond internships working with clients in the culinary/restaurant, craft beverage, health/wellness, sustainable agriculture advocacy, and consumer lifestyle arenas – either with an agency or in-house position

*A deep passion and understanding of food and the inherent culture of food

*An outstanding grasp of the written and spoken word

*Experience working directly with media on a local, regional and national level (producers, bloggers, editors, freelance writers and reporters)

*Must be a strong communicator, able to support story angles with relevant, engaging pitch material, including tying in story lines with select social media platforms that will be managed in-house

*Able to develop social media content to correspond with a client’s in-house sales and brand messaging

*The candidate must be an excellent storyteller throughout every online and offline engagement opportunity

*Possess a vibrant personality and be inherently clued into the trends and culture of now – a rockstar

This team member will support the Publicist, Team Manager, Director and President of the company, and will also help to oversee interns.

Compensation:

Commensurate with experience
*Paid time off
*Health insurance
*Generous paid holiday package
*Monthly stipends (cell, parking)
*Restaurant client trade
*Work from home days
*Monthly company team building outings/activities
*Unparalleled company culture

Resumes with salary requirements and any writing samples you would like to ‘wow’ us with should be included in your response and sent to peyton@baybirdinc.com. If you are sincerely interested in is position, we suggest being creative in your response.

No phone calls please.

March 06th

[OPEN] Bay Bird Now Hiring: Digital Marketing Strategist – San Diego

Digital Marketing Strategist, San Diego

Leading boutique lifestyle PR and marketing firm, Bay Bird Inc, is now accepting resumes from interested candidates for a full-time Digital Marketing Strategist position in our San Diego, California office. Established in 2008, Bay Bird Inc is expanding our agency service profile to meet the growing digital demands of our award-winning client portfolio.

 

We are looking for an enthusiastic, creative leader who understands the digital and social media landscape and constantly strives to keep up with the latest trends. We want someone who can build long-term relationships, spearhead multi-pronged creative and social influencer marketing campaigns, and set benchmarks and analyze data so that goals are consistently being met. The ideal candidate must be obsessed with the world of ‘digital’ and be capable of navigating in an environment that constantly challenges you to push beyond boundaries and broaden your expertise – all with the enthusiastic support of our team of communication experts.

Responsibilities will likely include:

*Collaborates with communications team to create compelling social media content, both from a verbal as well as an image perspective. Assists with brainstorming and storyboarding campaigns through generating creative ideas and writing copy.

*Creates authentic communication with a voice and tone that uniquely reflects each individual client

*Develops and executes digital marketing channel strategies and tactics for content creation, search engine optimization, social media and more, to achieve our clients’ digital-focused goals

*Works with our communications team and clients to determine and identify objectives, goals, key performance indicators, strategies and tactics

*Analyzes client audience, competitors, market and trends to define comprehensive digital strategies across channels. Identifies opportunities by collecting and analyzing data through market research, web analytics and other primary and secondary research sources.

*Creates clear, concise and compelling content for client activity reports and other deliverables as necessary and participates in the development of new business proposals to existing and new clients

*Demonstrates experience with digital and social media marketing platforms such as MailChimp and Hootsuite

*Demonstrates experience developing paid media campaigns, including Facebook and Instagram

*Works with communications team to cultivate and maintain strong relationships with appropriate social media influencers

*Works with communications team to execute influencer campaigns: conceptualization, industry research, internal vetting, outreach, project management, and reporting

*Ability to work independently, but also available to communicate regularly with lifestyle and culinary teams

Qualifications for this position:

*Bachelor’s Degree preferably in Communications, English, Public Relations or Marketing

*Must have 2-3 years of relevant experience beyond internships developing and presenting custom digital solutions within a digital marketing, PR, and/or advertising agency environment

*Knowledge of the ever-evolving social media landscape including: influencers, platform identification and usage and timely knowledge of trends (you live and breathe this stuff)

*Proficiency in Microsoft Office Suite, cursory knowledge of Adobe Suite (InDesign, Photoshop) and WordPress

*Knowledge of analytics, project management and research software including: Simply Measured, Google Analytics, Google Apps/Drive, Canva, One Drive, Hootsuite, Trello, Asana, Cision, etc.

*Proven creative writing capabilities for a variety of platforms with examples to support

*Possesses strong interpersonal, organizational, and communication skills

*Has an eye for capturing compelling imagery, either with an iPhone or DSLR camera

*Possesses a keen interest in all things lifestyle, specifically: hospitality, culinary, craft beverage, fashion, design, and retail industries

This is a full-time position in a dynamic business with an unparalleled company culture. A mixture of in-office and independent work as well as attendance to select client meetings is required.

Next steps:

Provide a brief but comprehensive summary as to why you think you’re a good fit for Bay Bird Inc.

Share your resume, relevant portfolio examples, hourly compensation requirements and any other samples you would like to ‘wow’ us with to: peyton@baybirdinc.com. If you are sincerely interested in this position, we suggest being creative in your response.

No phone calls please.

August 18th

[CLOSED] Bay Bird Now Hiring: Junior Publicist (San Diego)

August 2017

Leading boutique lifestyle PR firm, Bay Bird Inc, is now accepting resumes from interested candidates for a full-time Junior Publicist position in our San Diego, California office. This exceptional communications rockstar will be responsible for assisting our culinary team members on a range of exciting lifestyle accounts with a concentrated focus on our award-winning restaurant client portfolio.

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Junior Publicist, San Diego
Duties will likely include:

  • Assisting with assigned culinary accounts and serving as a liaison between the media and client
  • Participating in team brainstorms and providing recommendations for communications strategies
  • Working directly with media contacts in print, broadcast and online to help fulfill requests for client information and images
  • Helping to inform targeted media of new client developments via creative pitch angles, press releases and media alerts
  • Helping to schedule and facilitate interviews and press opportunities for clients
  • Maintaining accurate media lists and tracking press coverage for monthly reporting
  • Developing first drafts of press releases, pitches and internal supporting documents
  • Creating compelling social media content, both from a verbal as well as an image perspective
  • Assisting with the management of our company internship program

Our ideal candidate should be an extremely creative, pro-active PR professional with a proven track record of assisting with all facets of lifestyle public relations and will possess all of the following qualifications:

  • A minimum of 2-3 years of relevant experience beyond internships working with clients in the culinary/restaurant, craft beverage, health/wellness, sustainable agriculture advocacy, and consumer lifestyle arenas – either with an agency or in-house position
  • A deep passion and understanding of food and the inherent culture of food
  • An outstanding grasp of the written and spoken word
  • Experience working directly with media on a local, regional and national level (producers, bloggers, editors, freelance writers and reporters)
  • Must be a strong communicator, able to support story angles with relevant, engaging pitch material, including tying in story lines with select social media platforms that will be managed in-house
  • Able to develop social media content to correspond with a client’s in-house sales and brand messaging
  • The candidate must be an excellent storyteller throughout every online and offline engagement opportunity
  • Possess a vibrant personality and be inherently clued into the trends and culture of now – a rockstar

This team member will support the Publicist, Team Manager, Director and President of the company, and will also help to oversee junior level staff and interns.

Compensation:

Commensurate with experience
*Paid time off
*Health insurance
*Generous paid holiday package
*Monthly stipends (cell, parking)
*Restaurant client trade
*Unparalleled company culture

Resumes with salary requirements and any writing samples you would like to ‘wow’ us with should be included in your response and sent to peyton@baybirdinc.com. If you are sincerely interested in is position, we suggest being creative in your response.

No phone calls please.

August 17th

[CLOSED] Bay Bird Now Hiring: Publicist (Los Angeles)

August 2017

Leading boutique lifestyle PR firm, Bay Bird Inc, is now accepting resumes from interested candidates for a part-time freelance Publicist position in Los Angeles. This exceptional communications rockstars will be responsible for assisting our culinary team members on a range of exciting lifestyle accounts with a concentrated focus on our award-winning restaurant client portfolio.

lzcampfood-12screen-shot-2016-04-04-at-8-55-57-amlzbarbfood-2

Freelance Publicist, Los Angeles
Duties will likely include:

  • Client and media relations for two culinary focused brands
  • Developing and executing a client launch strategy, including the coordination of a launch media event
  • Identifying synergistic community influencers
  • Identifying strategic media targets
  • Coordinating and facilitating interviews and media opportunities for clients
  • Conceptualizing and developing engaging, thoughtful pitches, press releases and media alerts to inform targeted media of new client developments
  • Tracking press coverage for monthly client reporting
  • Fielding and fulfilling reactive media inquires
  • Providing recommendations for smart, creative marketing initiatives

Our ideal candidate should be an extremely creative, pro-active PR professional with a proven track record of assisting with all facets of lifestyle public relations and will possess all of the following qualifications:

  • A minimum of 3-4 years of relevant experience beyond internships working with clients in the culinary/restaurant space— either agency or in-house
  • A deep passion and understanding of food and the inherent culture of food
  • An outstanding grasp of the written and spoken word
  • Experience working directly with media on a local, regional and national level (producers, bloggers, editors, freelance writers and reporters)
  • Must be a strong communicator, able to support story angles with relevant, engaging pitch material, including tying in story lines with select social media platforms that will be managed in-house
  • The candidate must be an excellent storyteller throughout every online and offline engagement opportunity
  • Possess a vibrant personality and be inherently clued into the trends and culture of now
  • Able to work seamlessly with the San Diego-based culinary team and provide sound recommendations for our LA market-based clients
  • The candidate must be an excellent storyteller throughout every online and offline engagement opportunity
  • A self-starter with strong rolodex of market media contacts and influencers
  • Possess a vibrant personality and be inherently clued into the trends and culture of now – a rockstar

Resumes with salary requirements and any writing samples you would like to ‘wow’ us with should be included in your response and sent to peyton@baybirdinc.com. If you are sincerely interested in is position, we suggest being creative in your response.

No phone calls please.

May 04th

Bay Bird Now Hiring: Publicist

Leading boutique lifestyle PR firm, Bay Bird Inc, is now accepting resumes from interested candidates for a full-time Publicist position in our San Diego, California office. This exceptional communications rockstar will be responsible for assisting in the leadership of our culinary team on a range of exciting lifestyle accounts, with a concentrated focus on our restaurant client portfolio.

This mid-level position requires a minimum of 3-4 years of relevant experience working in a lifestyle public relations agency or related environment. The Publicist position both supports the individual PR team with various administrative tasks and in the development and execution of PR plans and strategies, but also assists with the overall management of the client portfolio. This team member will support the Senior Publicist, Team Manager, Director and President of the company, and will also help to oversee junior level staff and interns.

Now Hiring Publicist

Our next ‘bird’:

Is a thought leader in ideation and creativity

Manages and assists with team accounts and helps to oversee junior level staff and interns

Oversees the research and maintenance of calendars (editorial, events, etc.) and media lists

Oversees general administrative and clerical duties

Schedules and participates in brainstorming and planning sessions

Manages accounts and liaises with clients via email, phone and in person

Attends and contributes to client calls and face-to-face meetings, preparing the necessary support materials for each interaction

Proactive in developing and nurturing strong relationships with media and influencers across all levels

Assists in/oversees the organization and execution of client events, launch campaigns, digital marketing initiatives, etc.

Assists in/oversees the creation of all client communications pieces including: press releases, bios, backgrounders, newsletters, fact sheets, media advisories, taglines, activity reports, etc.

Conducts research to support PR planning

Assists with/oversees the drafting and distribution of content such as newsletters, press releases, social media calendars

Oversees and/or edits videos and presentations and assists with light graphic design projects

Ensures that all media copy is proofread and vetted before it is released

Comfortable navigating social media channels and understands best practices and trends

Assists with and/or oversees the creation of creative social media content and schedules accordingly

Captures compelling imagery to be utilized on clients’ social media feeds

Creates compelling pitch angles and/or supplied pitches to targeted media with the goal of securing robust coverage

Assists in tracking media coverage and other PR metrics

Utilizes client and internal task management software as needed and is proactive in identifying innovation

Manages time appropriately and knows how to prioritize action items accordingly – adept at toggling back and forth

Invents ways to streamline communication and plan execution

Assists with overseeing the internship program: interviewing, hiring, training and making sure that supporting intern documents are kept up-to-date

Is punctual, adheres to deadlines, manages time appropriately and knows how to prioritize action items accordingly

Has a deep passion and understanding of food and the inherent culture of food

Possesses an outstanding grasp of the written and spoken word

Proven experience working directly with media on a local, regional and national level (producers, bloggers, editors, freelance writers and reporters)

Must be a strong communicator, able to support story angles with relevant, engaging pitch material, including tying in story lines with select social media platforms that will be managed in-house

Able to develop social media content to correspond with a client’s in-house sales and brand messaging

The candidate must be an excellent storyteller throughout every online and offline engagement opportunity

Be intuitive and measured

Possess a vibrant personality and be inherently clued into the trends and culture of now – a rockstar

Compensation:
Commensurate with experience
*Paid time off
*Health insurance
*Generous paid holiday package
*Monthly stipends (cell, parking)
*Restaurant client trade
*Unparalled company culture

Resumes with salary requirements and any writing samples or media placements you would like to ‘wow’ us with should be included in your response and sent to peyton@baybirdinc.com. If you are sincerely interested in is position, we suggest being creative in your response.

No phone calls please.

February 22nd

Links We Love #LWL | Volume 1

Here in the ‘nest’ we spend a lot of time on our computers. You could say almost obsessively. But it comes with the job and we’re always interested and eager to stay on top of what’s happening now—in California and beyond.

That being said, we like to press pause to check in on things that aren’t *necessarily* work-related or have anything to do whatsoever with the current political climate.

From culinary documentaries that have our mouths watering to a hilarious interview with Lena Dunham, here are six links to help you blissfully retreat—if only for a moment.

Enjoy our first volume of #LWL.

Love,

The Birds

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1: Kate Cadbury creates works of art out of pressed flowers, even more impressive she grows her supplies (flowers that is) in her backyard in England. We’re dreaming about these little creations.

2: This five part documentary series showcases the faces and skilled hands behind both the gourmet and casual plates of Los Angeles’ culinary scene. The series focuses on a handful of Middle Eastern, Mexican, Guatemalan, Filipino and Korean cooks who are first or second generation immigrants making a name for their culture’s food in a unique way and style.

3: Few things get us more stoked than hearing about women kicking ass in their career and Daniella Zalcman, a documentary photographer, is one of those women. This piece from Wired gives us a look into the world of women in photojournalism.

4: Wesley Morris and Jenna Wortham host Still Processing, a New York Times pop culture podcast that has our head bird and president, Peyton wishing everyday was Thursday. The duo chats about how race and culture intertwine with current events in today’s crazy world.

5: Our love for Lena Dunham has come to an all-time high after watching this video. She gives a tour of her eclectic home as she answers some of Vogue’s most pressing questions. She also makes us laugh at the same time – classic Lena.

6: Once again, National Geographic takes us around the world. This time they interviewed a variety of nine-year-olds from four different continents to get their varying views on gender, their futures and what they would do to change the world.

 

 

February 01st

USA Today | The Booming Blood Orange

The blood orange: that fleeting fruit that graces us with its passing presence in the brutal winter months [insert wink, we’re in California]. Bay Bird Inc clients, Catania and Mister A’s, marry the subtle citrus with fresh seafood, fellow fruits, chili oil and pistachio to create a variety of light, refreshing dishes.

~The Birds

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January 03rd

Who What Wear Spys Maison du Soir

Spotting an Olsen twin in the wild is like coming upon a rare, exotic bird. But the editors of Who What Wear are like the ‘Audobons’ of fashion finding and lucky for us, they recommended our client Maison du Soir’s rich, emerald Bardot Blouse to complete the look. The New Year is looking bright indeed…

~The Birds

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December 28th

‘Winter’ in San Diego

It’s never winter in San Diego in the traditional sense—more like winterette or winterling. So it becomes the perfect place for snow birds to visit and thaw out. And the Wall Street Journal recommends Bay Bird Inc clients Juniper & Ivy and Sycamore Den for proper food and drink while here soaking in all that sun.

Cheers to our relentlessly pleasant weather!

~The Birds

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