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Bay Bird Inc Flies South to Open San Antonio, TX Office
San Diego, CA – June 15, 2016 Leading southern California-based lifestyle communications firm, Bay Bird Inc, announced today the opening of its new Southwest affiliate office in San Antonio, Texas (SATX). Situated in the heart of the city’s distinctive Midtown neighborhood, Bay Bird Inc SATX will service its growing roster of culinary, lifestyle, and hospitality clients in the Southwest. Formerly of Bread & Butter Public Relations, PR veteran Emily Reynolds, founder of Defining Delicious and Reynolds Publicity, has been appointed Director of Market Development.
“San Antonio, Austin and surrounding markets in Texas are a natural fit for us and the types of lifestyle clientele we are passionate about supporting,” says Bay Bird Inc President and Founder, Peyton Robertson. “Austin has already established itself as a serious cultural contender and we’re seeing San Antonio on that same path to explosive universal praise – it has a cool, authentic underbelly with creative thinkers launching new concepts worthy of the national spotlight.”
In addition to its growing California clientele, which includes Top Chef Richard Blais’ Juniper & Ivy and its fine-casual counterpart, The Crack Shack; luxury sleep + loungewear label Maison du Soir; the San Diego Brewers Guild; and award-winning cocktail bar Sycamore Den, the firm’s Texas portfolio will concentrate on chef-driven restaurants and cocktail establishments of distinction, along with emerging lifestyle brands. The firm’s premier Southwest clients in San Antonio include healthy food pioneer Tim McDiarmid of Tim the Girl and her new concept opening in the highly lauded Pearl district; wine and culinary arts nonprofit organization, Culinaria; award-winning bartender and owner, Jeret Peña, and his cocktail establishments The Brooklynite, The Last Word, Stay Golden Social House, Rumble and The Old Main Assoc.; notable River Walk SATX eateries Zinc Bistro & Bar and Boudros – both helmed by Executive Chef Robbie Nowlin; Sukeban, a new sushi and champagne bar located in the hip Blue Star Performing Arts Complex; Center Cut Concepts’ Grayze, an American eatery with a strong emphasis on local ingredients, seasonal cocktails and a budget-conscious price point; La Frite Belgian Bistro; The Clean Plate in Five Points; and The Well, a foot-stompin’ Texas-style dance hall, restaurant and bar in San Antonio’s Northside.
About Bay Bird Inc
Established in 2008, Bird Bird Inc (BBI) is a boutique, full-service lifestyle PR and marketing firm with a strategic presence in California and Texas. From brand development to integrated PR and marketing campaigns, the firm specializes in marketing and promoting the products and services of companies rooted in the lifestyle space: culinary, craft beverage, fashion, art/design, fashion and health/wellness. Our small, savvy team provides a unique mix of brand experience and an extensive media network with accessible, highly personalized client service. www.baybirdinc.com. Find us on Facebook and Instagram @baybirdincpr.
Bay Bird Inc Now Hiring: Junior Lifestyle Publicist
The nest is growing…
Leading boutique lifestyle PR firm, Bay Bird Inc, is now accepting resumés from interested candidates for a full-time Junior Publicist position in our San Diego, California office. This exceptional communications rockstar will be responsible for assisting our Senior team members on a range of lifestyle accounts but with a heavy emphasis on our restaurant portfolio.
What if Ziggy Stardust instead of playing guitar, was the ultimate wordsmith wizard? Yeah, that’s what we’re looking for.
Duties will likely include:
• Assisting with assigned accounts and serving as a liaison between the media and client.
• Participating in team brainstorms and providing recommendations for communications strategies.
• Working directly with media contacts in both print, broadcast and online to help fulfill requests for client information and images.
• Helping to inform targeted media of new client developments via creative pitch angles, press releases and media alerts.
• Helping to schedule and facilitate interviews and press opportunities for clients.
• Maintaining accurate media lists and tracking press coverage for monthly reporting.
• Developing first drafts of press releases, pitches and internal supporting documents.
Our ideal candidate should be an extremely creative, pro-active PR professional with a proven track record of assisting with all facets of lifestyle public relations and will possess all of the following qualifications:
• A minimum of 2-3 years of relevant experience beyond internships working with clients in the spirits, culinary/restaurant, beauty/health and consumer lifestyle arenas, either with an agency or in-house position.
• An outstanding grasp of the written and spoken word.
• Experience working directly with media on a local, regional and national level (producers, bloggers, editors, freelance writers and reporters)
• Must be a strong communicator, able to support story angles with relevant, engaging pitch material, including tying in story lines with select social media platforms that will be managed in-house.
• Able to develop social media content to correspond with client’s in-house
sales and brand messaging.
• The candidate must be an excellent storyteller throughout every online and offline engagement opportunity.
• Possess a vibrant personality and be inherently clued into the trends and culture of now. A rockstar.
Resumes with salary requirements and any writing samples you would like to ‘wow’ us with can be directed to email@example.com.
No phone calls please.
Our thoughts are with the people of France
Foodspotting: Central America & Milan Food Expo
Foodspotting is a real thing and the birds revel in it. One of our favorite things to do is EAT and DRINK LOCAL, and we did lots of that this month. Bay Bird founder, Peyton, and culinary publicist, Laila, share the favorite local food finds they happily indulged in on their separate globe tasting travels.
Due south, we traveled to Central America’s Roatan, a small island off the coast of Honduras in the Caribbean. Naturally, with its close proximity to the Mesoamerican Barrier Reef, Roatan is teaming with delicious fresh local catch.
With crystal clear water and white sand in our view, we tried whole fried Barracuda, red beans and rice, and fried plantain and washed down with the cold cerveza of Honduras, Salva Vida (life saver). Life. Saved. Fresh, delicious and authentic to the island.
After rum tasting at the local distillery, Roatan Rum Company, it was time to soak up the fermented sugarcane with the popular local snack found all over the island – baleadas – fresh flour tortillas filled with a variety of toppings from chicken (pollo), res (beef), aguacate (avocado) and huevos. Unlike tortillas in the States, baleadas are puffy and more dough like – the perfect carb indulgence.
Traveling 140 miles north to Belize, we found the same delicious, Caribbean influenced cuisine. Following a local’s recommendation, we checked out Neeries in Belize City for an authentic taste of local flavors. We were delighted with the tasty jerk chicken, stewed beans with coconut milk, fried plantains and the leading domestic – the light lager, Belikin. We’ll be back for the meat pies that were passed on earlier.
Traveling east across the Atlantic, we found ourselves on the shores of Ibiza and the culinary cradle of Italy.
At a nameless shack on the shore of Ibiza’s Cala Carbó, we enjoyed cava sangria, marinated olives, bread with ali oli, and pan con tomate covered in slices of jamón serrano.
After countless conversations with the Napolitani about which pizzeria is best in Naples (city where pizza was born), people seemed divided between two top pizzerias: Antica Pizzeria da Michele and Sorbillo. We decided to take matters into our own hands and tried them both.
Antica Pizzeria da Michele gained worldwide popularity due to its appearance in both the book and the film “Eat, Pray, Love,” making thousands of mouths water as Julia Roberts’ dug deep into that famous double mozzarella margherita. They don’t bother with an extensive menu, but specialize solely in margherita and marinara pizzas. Our opinion? It was very, very good. Simple, yet filled with fresh, high-quality ingredients. Our favorite part was biting into that wood-fired crust which tasted like years of artisan craftsmanship and a perfected dough technique:
It was time to continue on to Sorbillo, which as we found out, has two locations. We decided to check out their coastal location, since, what is better than eating pizza while overlooking the ocean? Their menu is extensive but incredibly high-quality driven, listing each ingredient as organic or approved by the Slow Food presidia. The legend says that the original founder had around 12 sons who all became pizzaioli and currently run the pizzerias- family business at its finest. I chose the Margheritta Bufala DOP (but could have easily chosen all options presented) which was made from organic wheat flour, San Marzano tomatoes, buffalo mozzarella, 36 years aged parmigiano reggiano, organic extra virgin olive oil, and fresh basil. We literally licked our fingers after the last slice and screamed out, “We just ate the best pizza in the world!”
Bellies full and hearts content, we continued on to the next stop of our journey: Milan. Milan has been on the radar this whole year, since it is hosting the 2015 Expo. This year’s theme? Food. The Expo is composed of pavilions from all over the world which showcase the different countries’ agricultural systems and gastronomy. Most pavilions have restaurants and food trucks set up so people can get a little taste of their countries’ flavors.
Some scenes from Milan’s 2015 Expo:
Pâtisserie at the French Pavilion | Mint tea & Sweets from Kuwait’s pavilion
Live cooking demo at Italy’s pavilion | Chefs preparing traditional Spanish dishes at Spain’s pavilion
What is Lifestyle PR?
It’s a particularly exciting time to work in the lifestyle category as innovation and imagination are helping to pioneer new niche segments and evolving traditional markets.
Peek inside the portfolio of a lifestyle PR firm like Bay Bird Inc and you will see they represent lifestyle brands or multiple categories of brands that collectively equal a lifestyle.
First though, we should probably define the term “lifestyle.”
We love the way that Alexis Rodriguez of The PR Closet put it: “lifestyle” is often used to describe the way an individual lives, or the manner in which they live their lives from day to day. It can be below, within, or above their means, so lifestyle public relations usually tends to cover all of the things that people aspire to have, to achieve or to maintain a certain lifestyle.
That can include dining at the newest chef-driven restaurant, to drinking small batch spirits and craft beer, to fashion, beauty, travel and hospitality, and other tangible consumer products such as organic protein bars and the latest tech “chic” must-haves.
It’s also the landscape our team most likes to work within. It’s relatable and therefore inherently personal. For us, it’s the personal interest and identification that make a significant difference, which is why we choose to specialize in this segment.