Home > About > Peyton Robertson
Peyton Robertson, company founder, is a savvy PR strategist with over 15 years of extensive experience in the industry, specializing in devising and implementing highly successful communications plans and PR campaigns for clients in the culinary, fashion, entertainment, arts, hospitality, consumer, beauty/wellness and non-profit sectors.
Peyton’s foray into the world of public relations began early as a field entertainment publicist in the film industry working with an array of high-profile national brands such as: 20th Century FOX, Walt Disney Pictures, Buena Vista Home Entertainment and New Line Cinema. After 8 years of developing and implementing publicity and promotional campaigns for hundreds of films and scheduling and managing talent at junkets, movie premieres and personal appearance tours, Peyton transitioned into a more traditional PR role as Director of Public Relations for a leading luxury lifestyle public relations agency in Southern California. Her tenure there led to the development of countless local and national campaigns, including the successful launch of several marquis hotel brands including the Hard Rock Hotel San Diego, restaurant/nightclub venues such as Nobu San Diego and Stingaree and national fashion labels such as Charmone and Morgan Jean Jewelry.
As founder of Bay Bird Inc PR, Peyton continues her work with a diverse array of clientele, serving as an adept connector and brand architect. Through strong media relationships and targeted pitching, Peyton continues to garner significant media coverage on behalf of clients in top-level local, regional and national outlets including: USA Today, Daily Candy, The Huffington Post, Sports Illustrated, The Food Channel, FOX Sports News, The Today Show and Surfer Magazine.
Peyton is also very honored to volunteer her time and extensive industry knowledge to beneficial philanthropic organizations. She currently serves as Board Member Secretary for K.I.T. (Kids Included Together) and as a pro bono public relations and marketing sponsor to several charities and non-profit fundraising events.
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